The Story Behind Ash Etc.

Years ago, I walked into the Pi Beta Phi chapter room of Auburn University as a Potential New Member, anxiously hoping to meet & talk my way into the sorority. As a girl from Chicago, you could believe I stood out like a sore thumb in a crowd full of southern accents & sorority legacies. On day two, fate paired me with a current Pi Phi member coincidentally named Ashley…immediately I knew there was an instant connection. Her boyfriend (now husband) was from Chicago as well & from there our conversation seemed natural & honest! What I didn’t know is that our meeting would not only turn into a lifelong friendship but a business partnership as well.

Within the years following, our friendship strengthened & our dreams of working together began. We both had a similar passion for creativity, as well as a work ethic that was hard to break (we’re a little hard headed when it comes to following our dreams!) Put all of this together, and it eventually led us down the path of Ash Etc.

Ash Etc. is an inspiring collection of jewelry handcrafted by myself & my dear friend Ashley Caldwell. Through our line, we hope to share unique, handmade accessories at an affordable price. I look forward to sharing our jewelry pieces with you throughout the blog & together we invite you to join us on our path, follow your own & make your dreams come true!